cassy taylor
I'm a craft-obsessed staff designer who leads 0→1 products in complex, multi-team platform environments — working from strategy to code contribution. I'm most energized when the problem is ambiguous, the stakeholders require alignment, and good design has to coexist with real platform constraints.
Featured Work
QuickBooks Proposals
A 0→1 proposal workflow that brought quote-to-cash inside QuickBooks — driving 5× client acceptance vs. Estimates, 33% more Payments activation, and ~$600/year in ecosystem revenue per adopter.
Post-Connection Dashboard
A post-connection dashboard that turned Mailchimp's Shopify "connected" state into guided activation, driving a 3× lift in paid conversion and doubling early retention.
Writing